Funding Platform

Funding Platform

A Funding Platform is a mechanism that provides an integrated solution to raising capital. Raising capital is a multi-step process that requires connections, expertise and relationships. A funding platform represents a more efficient way for a company to secure capital in that all of the required elements to be successful are present. Funding platforms come in a variety of forms including crowdsourcing sites, online portals and online consultancies. In order to be effective, it must have a strong understanding of what the capital providers are seeking in a borrower. It must have a strong understanding of the market trends, which industries are in favor and what the general leverage parameters are. It is not an exchange or a market unto itself. It is an approach that allows a company to transform or accelerate its internal fund raising process. Much like software and technology systems have permanently changed the ways company manage their resources and control their operations, a funding platform represents an evolved standard, a best practice. Through connecting their internal resources to the platform, companies derive immediate benefit in the form greater knowledge of how to intelligently go about the fund raising process. This takes the form of improved communication, enhanced capital structuring, expanded universe of potential lenders, and a more knowledge-based capital formation process. Through leveraging a funding platform, companies acquire valuable expertise as to the best way to secure the required financing. This saves a company time and money and allows them to focus on running the business.